The Importance of Home Staging

Home buying and selling is easily one of the best investments you can make. Perception is everything.  On the list of importance, how a home is presented and viewed should be given top priority. Regardless of what is happening in the real estate market you can ensure a quick home sale if a home looks amazing and is priced well. If you want a home to sell it needs to appear flawless when home staging.home staging

It is no surprise that buyers react emotionally to homes. In order to gain the immediate attention of potential buyer a home needs to allow a buyer to imagine the space as their own; they need to be able to say “I could live here”. Hone staging is one of the best proven methods to achieve a faster home sale. In fact, properly and carefully prepping a home for sale inevitably results in a faster purchase at a higher price.

What exactly is a home stager? A home stager is like an interior decorator; they will spend time discussing a home staging with a seller. The conversation is important to identify both the stronger and weaker points of a property including any potential changes that need to be made. A good home stager is not focused on creating a home that suits the seller’s personal taste. They are focused on creating a space that appeals to a broad range of buying tastes. Staging allows a potential buyer to see the maximum potential of a home.

There are five basic elements to home staging
Paring down
Positioning furniture
Assessing color

Here are some things that a home stager might do to get a home ready for sale

Make a report of what should be done to get a home market-ready. Stagers will work together with a seller, reviewing recommendations, evaluating costs and developing a plan of action.

A home stager will identify ways to highlight specific best features of a home and compensate for any potential shortcomings.  In a smaller room they might replace a larger bed with a twin to make the space feel more ample; they may remove curtains to emphasize a great view.

A home stager will help source and schedule important services like painters, landscapers, carpenters, painters. They will also oversee the home staging work.

As mentioned earlier, part of the home staging process includes decluttering. A seller should be prepared to either move belongings or place them in storage. Staging becomes easier if the seller is no longer living in the home. Although they are removing items from the home, a stager will add art work, curtains and décor. On open house days they may even put a pie in the oven to create a delicious aroma throughout the home. Everything will be carefully chosen to make a home appear to be a place where potential buyers can live out their dream.


Home staging is a wise investment.

A cost effective marketing tool for any broker, home staging is also a wise investment for a seller. In fact according to a research staging poll by Maritz, 63% of buyers are willing to pay more for a home that appears to be move in ready.  When a buyer makes updates and repairs to a home they add value that can then translate to the final price of the property.  A staged home creates more overall interest which results in a higher purchase price. You can see some homes on our website at:

If you are looking for a home stager, be sure to seek referrals first. Whether from a neighbor or from realtors in Clarksville, TN, who have used home stagers before, they will be able to save you time and lend insight so you know what to expect from a professional home stager.